Future-proof Content Marketing | Telerik Academy Sprint
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TELERIK ACADEMY SPRINT

Future-Proof Content Marketing

Learn to create a results-driven content marketing strategy that leverages AI advancements
ilia-markov
Ilia Markov
Growth Advisor, Markov Unchained

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What it is

A two-week, hands-on deep dive into the latest trends in content marketing

Quantifiable business outcomes:
  • Learn how to drive revenue through content marketing: This sprint enables you to create a content marketing program that delivers ROI and sustainable business growth.
  • Shorten time to value: Avoid costly mistakes in content marketing and gain tactical expertise to achieve quicker results.
  • Stay ahead with AI: Gain a proven content marketing method rooted in the latest trends, ensuring your approach remains relevant despite AI advancements.
Start Date

Coming soon

Duration

2 weeks

Schedule

4 sessions x 3 hours,
Mondays & Thursdays (6-9pm)

Format

Online

Group size

50

Price

BGN 399 (incl. VAT)

Language

Bulgarian

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The Sprint experience

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1. Designed to fit your busy schedule.

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2. Learn, apply in class, and discuss with trainers and peers.  

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3. Earn a Telerik Academy certificate to share with your network.

Trainers & Guest speakers

Meet your trainers

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Ilia Markov Trainer
Growth Advisor,
Markov Unchained
Ilia is a veteran in B2B SaaS marketing. He has been helping bootstrapped companies in the $1-15m ARR bracket grow for over a decade. His specialties include content marketing and SEO, creating and implementing a marketing strategy, and building high-performing teams. More recently Ilia has been helping companies figure out their core go-to-market strategy and optimize their monetization and pricing models.

  • Ilia established Hubstaff's content marketing program, developed processes, built a team, and managed the content calendar, boosting organic traffic by 70% YoY.
  • He launched ChartMogul as the world's first "subscription data platform," positioning it as a leader in SaaS subscription analytics.
  • Ilia led a marketing team of over seven at Toggl, managed a budget exceeding €1 million, and achieved a 40% revenue growth.
Contributed to the success of:
Toggl logo Animalz logo ChartMogul logo Markov Unchained logo
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Maria Georgieva Guest Speaker
SEO Team Manager
Payhawk

Maria has been working for more than a decade in digital marketing, specializing in search engine optimization in the last eight. Currently, she is SEO Team Manager at Payhawk - the first Bulgarian unicorn. She believes that the best website for search engines is the one optimized with users in mind.

Contributed to the success of:
Progress Logo Payhawk Logo

Who it's perfect for

Content marketers
Content marketers looking to update and expand their skills and understand the strategic aspects of content marketing
Entrepreneurs
Founders and CEOs seeking to leverage content marketing for faster, sustainable growth and needing guidance on getting started
Marketing leaders
Individual contributors and managers responsible for revenue growth through marketing strategies who need to lead the content marketing effort at their company
Anyone
Just about anyone willing to shift to an outcome-oriented mindset

What you'll learn

Each of the first three sessions covers one of the learning objectives below. The fourth session is all about diving into the business case.

Grasp content marketing fundamentals
  • Learn the difference between Demand Creation vs. Demand Capture.
  • Understand content as a product.
  • Comprehend the principles of product-led content.
Learn how to create a content marketing strategy
  • Identify your target audience.
  • Understand and plan various content types and formats.
  • Create a framework to track performance.
Master SEO-driven content in the age of AI
  • Understand how to scope the SEO opportunity.
  • Learn how to conduct advanced keyword research.
  • Leverage programmatic SEO techniques.
Business case: developing a content strategy that engages both users and bots
Discover the process and learn how to leverage AI, advanced programmatic techniques, and sophisticated tools to create an effective content strategy.
  • Research: Gain insights into customer preferences and challenges using advanced tools and artificial intelligence.
  • Expand: Extend your reach beyond traditional SEO and your own website.
  • Cluster: Use AI to categorize insights into potential topics and structure a content calendar.
  • Create: Employ sophisticated tools to enhance content briefs, incorporate unique perspectives, and adapt content for local audiences.
  • Improve: Employ a programmatic approach to provide users with relevant follow-up actions.
Curriculum

Detailed curriculum

This course offers an in-depth exploration of the latest trends in content marketing. Discover how to craft a content marketing strategy that drives ROI and fosters sustainable business growth, while staying ahead in the evolving AI landscape.
  • 01Session 1
  • 02Session 2
  • 03Session 3
  • 04Session 4

Demand creation vs demand capture

  • The 95/5 rule: At any given time, only 5% of your potential customers are in the market. How does this inform your content strategy?

Content as a product

  • Why deep expertise in your customers and your product is essential for content marketing success.

Product-led content

  • How to seamlessly integrate your product solutions into your content without appearing overly sales-oriented.

How Google works

  • Google cares most about satisfying search intent. What does it mean and how can we take advantage of it? What is EEAT? The four essential SEO elements that we control.

Competitive research

  • How to scope the SEO opportunity. We’ll create a model that tells you what’s the realistic traffic you can get.

Group practice

  • Scoping the SEO opportunity for a business.

Assignment

  • Build an SEO model for your organization.

Target audience

  • Understand the difference between personas and ICP; How to use the Value proposition canvas. How to map jobs-to-be-done and prepare a customer journey map.

Content goals

  • How to decide what objectives your content will serve.

Genres and formats

  • Learning about topic authority and clusters (Skyscraper vs Ranch-style approach); SEO vs thought leadership; editorial vs product content. How do we pick formats?

KPIs and measurement

  • Constellation of metrics; Is it worth creating content beyond the measurable?

Group practice

  • Create a content plan by selecting a persona and crafting content ideas for each stage of the customer journey.

Creating quality content

  • What does quality content mean? How do we offer information gain?

Advanced keyword research

  • The importance of topics/clusters; How to read keyword data.

Programmatic SEO

  • AI vs pSEO; How to identify opportunities for content production at scale. Ways (not) to use AI.

Group practice

  • Plan a pSEO campaign - pick a business, identify the opportunity for content at scale and plan the content assets.

Business case: Harness AI, programmatic techniques, and smart tools

  • Research:How to create an AI customer persona. Diving into your data with ChatGPT and other tools.
  • Expand:How to leverage content and insights beyond your own website and data.
  • Cluster:How to organize insights and develop a content calendar.
  • Scale:Learn how to scale content creation using various tools to streamline the process.
  • Improve:Understand how to create programmatic pages.

What sets us apart

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Learn from industry experts with proven career results.​
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Gain practical insights not found ​on YouTube, Udemy or Coursera.​
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Uncover tribal knowledge that is rarely documented and shared.​
Format & Schedule

How you’ll learn

Two-week training

Four 3-hour sessions (6-9pm) distributed across two consecutive weeks.

Sprints are designed to fit the schedules of full-time
professionals.

What you’ll get

  • 3 goal-oriented lessons with summaries 
  • 3 group practice sessions with reviews of selected solutions 
  • 3 Q&A sessions with the lead trainer 
  • A breakdown of a real-world business case 
  • A session with the guest speaker, an expert in the field 
  • A Q&A session with the guest speaker 
  • Dedicated time for networking 

The more you learn, the more you earn

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Enjoy discounts on future purchases 
Earn a 5% discount on your next Sprint purchase. Your discount will be automatically applied when you sign up for your selected Sprint.
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Refer friends and earn even more
For each referral, you and the new user will both receive a 5% discount off the price of a Sprint, which you can use towards your next Sprint purchase. Additionally, the new user will receive an extra 5% discount on their first purchase. 

Inspiring passion for learning.
Changing lives and businesses.

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Dimitar Markov
Junior Full-Stack Developer
The Coca-Cola Company
(Class of 2020)

Telerik Academy is a great starting point for anyone who wants to jumpstart a career in the IT industry. It provided me with the underlying knowledge and practical experience needed to join the sector.

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Alexander Popov
Site Engineering Lead
Uber

Some of my best junior software engineers at Uber come from Telerik Academy. It is always a pleasure to work with their alumni!

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Ivan Rusev
Head of Software Development
Experian

We partner with Telerik Academy because we know their graduates have gone through an extremely demanding program - with high training standards and practice - and have proven themselves to be true technology ninjas.

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Kiril Peyanski
Software Engineer
Progress
(Class of 2017)

Telerik Academy changed my life. At the age of 20, I was already independent and working my dream job! Without the knowledge and experience I gained at Telerik Academy, I wouldn’t have had such a flying start.

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Svetoslav Torbov
Head of Development
Paysafe

Telerik Academy has become a valuable partner for us thanks to its years of experience in training IT talent in Bulgaria. Through our collaboration we connect with students who have in-depth knowledge, high potential, and motivation for building a career in the IT industry.

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Stoyan Damov
Co-Founder
Tick42

After 10+ years of scrutinizing and perfecting its craft it’s no wonder Telerik Academy is the leader in technical education. We are honored to have 15 alumni at Tick42 who are continuously getting unsolicited praise from our clients, and we’ll most definitely continue partnering closely with Telerik Academy.

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Rusi Rusev
Front-End Developer
Gtmhub
(Class of 2018)

From day one at Telerik Academy Alpha I knew I’ve had made the right choice. The trainers are 100% dedicated to providing students with the best possible education and preparing them to meet and exceed the expectations of their future employers.

    Still have questions?

    How do I enroll for a Sprint? 
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    How long does it take to complete a Sprint?
    Sprints are 2-week programs with 4 sessions held on 2 weekdays each week, scheduled for after-work hours.
    What if I miss a live session?
    No problem! We record every live session with our trainers and speakers and make the recordings available for you to replay at your convenience.
    Will I receive a certificate upon completion of a Sprint?
    Every trainee who completes their Sprint earns a Telerik Academy certificate of completion. To qualify, you must attend or watch on demand all course content and complete any homework. You can print the certificate or add it to your LinkedIn profile. Feel free to tag @Telerik Academy when sharing it.
    How is a Sprint different from an Upskill?
    Sprints are 2-week, hands-on programs where industry leaders share practical, ready-to-use knowledge that's immediately applicable at work. Upskills, on the other hand, provide a comprehensive, 3-month journey to bridging skill gaps in a specific domain, helping you advance to the next career level.
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