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TELERIK ACADEMY SPRINT

Future-Proof Content Marketing

Learn to create a results-driven content marketing strategy that leverages AI advancements

Ilia Markov

Growth Advisor, Markov Unchained

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What you'll learn

Each of the first three sessions covers one of the learning objectives below. The fourth session is all about diving into the business case.

Grasp content marketing fundamentals

Learn the difference between Demand Creation vs. Demand Capture.
Understand content as a product.
Comprehend the principles of product-led content.

Learn how to create a content marketing strategy

Identify your target audience.
Understand and plan various content types and formats.
Create a framework to track performance.

Master SEO-driven content in the age of AI

Understand how to scope the SEO opportunity.
Learn how to conduct advanced keyword research.
Leverage programmatic SEO techniques.

Business case: developing a content strategy that engages both users and bots

Discover the process and learn how to leverage AI, advanced programmatic techniques, and sophisticated tools to create an effective content strategy.

Research: Gain insights into customer preferences and challenges using advanced tools and artificial intelligence.
Expand: Extend your reach beyond traditional SEO and your own website.
Cluster: Use AI to categorize insights into potential topics and structure a content calendar.
Create: Employ sophisticated tools to enhance content briefs, incorporate unique perspectives, and adapt content for local audiences.
Improve: Employ a programmatic approach to provide users with relevant follow-up actions.

Curriculum

Detailed curriculum

This course offers an in-depth exploration of the latest trends in content marketing. Discover how to craft a content marketing strategy that drives ROI and fosters sustainable business growth, while staying ahead in the evolving AI landscape.

01Chapter 1
02Chapter 2
03Chapter 3
04Chapter 4

Demand creation vs demand capture

The 95/5 rule: At any given time, only 5% of your potential customers are in the market. How does this inform your content strategy?

Content as a product

Why deep expertise in your customers and your product is essential for content marketing success.

Product-led content

How to seamlessly integrate your product solutions into your content without appearing overly sales-oriented.

How Google works

Google cares most about satisfying search intent. What does it mean and how can we take advantage of it? What is EEAT? The four essential SEO elements that we control.

Competitive research

How to scope the SEO opportunity. We’ll create a model that tells you what’s the realistic traffic you can get.

Practice

Scoping the SEO opportunity for a business.

Assignment

Build an SEO model for your organization.

Target audience

Understand the difference between personas and ICP; How to use the Value proposition canvas. How to map jobs-to-be-done and prepare a customer journey map.

Content goals

How to decide what objectives your content will serve.

Genres and formats

Learning about topic authority and clusters (Skyscraper vs Ranch-style approach); SEO vs thought leadership; editorial vs product content. How do we pick formats?

KPIs and measurement

Constellation of metrics; Is it worth creating content beyond the measurable?

Practice

Create a content plan by selecting a persona and crafting content ideas for each stage of the customer journey.

Creating quality content

What does quality content mean? How do we offer information gain?

Advanced keyword research

The importance of topics/clusters; How to read keyword data.

Programmatic SEO

AI vs pSEO; How to identify opportunities for content production at scale. Ways (not) to use AI.

Practice

Plan a pSEO campaign - pick a business, identify the opportunity for content at scale and plan the content assets.

Business case: Harness AI, programmatic techniques, and smart tools

Research:How to create an AI customer persona. Diving into your data with ChatGPT and other tools.
Expand:How to leverage content and insights beyond your own website and data.
Cluster:How to organize insights and develop a content calendar.
Scale:Learn how to scale content creation using various tools to streamline the process.
Improve:Understand how to create programmatic pages.

Format & Schedule

How you’ll learn

Self-paced training

Learn at your own pace with on-demand video, ready-to-use frameworks and guides.

What you’ll get

4 outcome-focused modules with real-world examples.
12 hours of video content + 4 exercises
Practical projects with solutions for self-evaluation.
Ready-to-use frameworks and guides.
A real-life business case, broken down into actionable steps.
Lifetime access to all course materials.
Telerik Academy certificate.

Who it's perfect for

Content marketers

Content marketers looking to update and expand their skills and understand the strategic aspects of content marketing

Entrepreneurs

Founders and CEOs seeking to leverage content marketing for faster, sustainable growth and needing guidance on getting started

Marketing leaders

Individual contributors and managers responsible for revenue growth through marketing strategies who need to lead the content marketing effort at their company

Anyone

Just about anyone willing to shift to an outcome-oriented mindset

What sets us apart

Learn from industry experts with proven career results.

Gain practical insights not found on YouTube, Udemy or Coursera.

Uncover tribal knowledge that is rarely documented and shared.

Trainers & Guest speakers

Meet your trainers

Ilia Markov Trainer

Growth Advisor,
Markov Unchained

Ilia is a veteran in B2B SaaS marketing. He has been helping bootstrapped companies in the $1-15m ARR bracket grow for over a decade. His specialties include content marketing and SEO, creating and implementing a marketing strategy, and building high-performing teams. More recently Ilia has been helping companies figure out their core go-to-market strategy and optimize their monetization and pricing models.

Ilia established Hubstaff's content marketing program, developed processes, built a team, and managed the content calendar, boosting organic traffic by 70% YoY.
He launched ChartMogul as the world's first "subscription data platform," positioning it as a leader in SaaS subscription analytics.
Ilia led a marketing team of over seven at Toggl, managed a budget exceeding €1 million, and achieved a 40% revenue growth.

Contributed to the success of:

Maria Georgieva Guest Speaker

SEO Team Manager
Payhawk

Maria has been working for more than a decade in digital marketing, specializing in search engine optimization in the last eight. Currently, she is SEO Team Manager at Payhawk - the first Bulgarian unicorn. She believes that the best website for search engines is the one optimized with users in mind.

Contributed to the success of:

The more you learn, the more you earn

Enjoy discounts on future purchases

Earn a 5% discount on your next Sprint purchase. Your discount will be automatically applied when you sign up for your selected Sprint.

Refer friends and earn even more

For each referral, you and the new user will both receive a 5% discount off the price of a Sprint, which you can use towards your next Sprint purchase. Additionally, the new user will receive an extra 5% discount on their first purchase.

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What students are saying

“The business case was amazing - the guest trainer showed expertise, provided real-life examples, dived into details and more complex problems, and spoke in a structured and logical manner.
Anonymous Future-proof Content Marketing Sprint Participant

“I got the knowledge, tools and motivation to further deepen the analysis of my competitors and audiences. The programmatic SEO part was an eye opener and the tactics and measurement tools shared are a must-try.
Anonymous Future-proof Content Marketing Sprint participant

“Structured and goal-oriented. With practical exercises and real-life examples.
Anonymous Future-proof Content Marketing Sprint participant

“Interesting, practical and useful. Informative and enjoyable.
Anonymous Future-proof Content Marketing Sprint participant

“It was short, to the point and included practical examples/case study with Maria.
Anonymous Future-proof Content Marketing Sprint participant

“The course was very well organized in terms of structure: presentation, practice, and questions. Iliya is calm, provides clear and detailed explanations, and is extremely organized.
Anonymous Future-proof Content Marketing Sprint participant

Still have questions?

How do I enroll for a Sprint?

Simply click the enroll button and follow the on-page instructions. You’ll need to sign up for a Telerik Academy Learn account to access Sprint session links and course materials. Then, just pay for your seat to complete your enrollment. That's it!

How can I pay?

You can pay for your seat using your Visa, Mastercard, American Express or Diners Club card directly on our website. If you prefer to make a bank wire, please contact us for assistance.

Do you offer group discounts?

We do! For more information, please get in touch with us.

Can I get an invoice?

To receive a company invoice, check the "I want an invoice" box during sign-up and provide your company's name, address, and VAT number. We'll email the invoice to you.

How long does it take to complete a Sprint?

Sprints are 2-week programs with 4 sessions held on 2 weekdays each week, scheduled for after-work hours.

What if I miss a live session?

No problem! We record every live session with our trainers and speakers and make the recordings available for you to replay at your convenience.

Will I receive a certificate upon completion of a Sprint?

Every trainee who completes their Sprint earns a Telerik Academy certificate of completion. To qualify, you must attend or watch on demand all course content and complete any homework. You can print the certificate or add it to your LinkedIn profile. Feel free to tag @Telerik Academy when sharing it.

How is a Sprint different from an Upskill?

Sprints are 2-week, hands-on programs where industry leaders share practical, ready-to-use knowledge that's immediately applicable at work. Upskills, on the other hand, provide a comprehensive, 3-month journey to bridging skill gaps in a specific domain, helping you advance to the next career level.

How can I get in touch?

Just send us an email and we'll get back to you soon.

Ready to start learning?

Start now

Future-Proof Content Marketing

A two-week, hands-on deep dive into the latest trends in content marketing

What you'll learn

Detailed curriculum

Demand creation vs demand capture

Content as a product

Product-led content

How Google works

Competitive research

Practice

Assignment

Target audience

Content goals

Genres and formats

KPIs and measurement

Practice

Creating quality content

Advanced keyword research

Programmatic SEO

Practice

Business case: Harness AI, programmatic techniques, and smart tools

How you’ll learn

Who it's perfect for

What sets us apart

Meet your trainers

The more you learn, the more you earn

What students are saying

Still have questions?

How do I enroll for a Sprint?

How can I pay?

Do you offer group discounts?

Can I get an invoice?

How long does it take to complete a Sprint?

What if I miss a live session?

Will I receive a certificate upon completion of a Sprint?

How is a Sprint different from an Upskill?

How can I get in touch?

Ready to start learning?

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